It was a dark and stormy night. Torrential rain cut visibility for the Authorised Security Officers (ASOs) from Enfort Security, who were tasked with diverting traffic around a worksite. Beyond the glare of oncoming headlights, they could barely see a thing.
Instead of managing from behind a desk, Ron Soh put on his gear and stepped onto the asphalt alongside his officers. His years in the Air Force had taught him that true leadership meant leading from the front, and that no leader should ask of others what he would not do himself. Despite the chaotic conditions, Ron and his team finished the night with zero incidents.
That night captured the value Enfort Security was built on: unwavering responsibility for everyone on and around the road, from drivers and pedestrians to the officers themselves.
Mission First, Safety Always
“Mission first, safety always.” Ron heard those words again and again during his Air Force career. Rather than finding them repetitive, he came to see how vital it is to safeguard the people carrying out the work. Without that, high standards and operational excellence would mean very little.
The skills he built in uniform, including complex logistics and crisis management, carried naturally into traffic and roadworks control. Ron had learnt that structure and situational awareness protect lives, and he saw that industries such as civil infrastructure and traffic management could benefit from that same operational mindset.
As his retirement approached after thirty years in the Air Force, Ron knew he still had much to contribute. His first career had been spent protecting Singapore’s skies. He decided that his second would protect Singapore’s ground.
Building Credibility From Scratch
Starting a specialised agency from nothing was far from easy. Ron’s biggest early challenge was credibility. As a startup, Enfort Security found it hard to win the trust of major clients such as LTA and PUB, and harder still to recruit ASOs willing to join a company that had yet to prove itself. Ron began by sending emails and marketing letters in a bid to secure small subcontracts.
In the early months after 2022, administrative delays and operational friction sometimes made him question his decision. Yet he still wanted to serve people in this capacity, and that resolve kept him going. After decades in service, he believed he could bring military-grade safety systems to private traffic control. Having seen the disruption roadworks bring to daily life, he could not ignore the risks they posed to motorists, pedestrians, and construction crews.
Ron mapped out Enfort Security’s processes so he could be fully transparent with potential clients and officers. He built systems able to manage hundreds of people at a time while staying agile enough for a changing industry. He also applied military debriefing techniques, analysing failure points, restructuring the recruitment pipeline, and personally convincing clients through site demonstrations. Investment in manpower and proper equipment followed, and by offering flexible work arrangements in a tight labour market, Enfort Security grew from a handful of staff to a monthly payroll of more than 200 employees.
The Breakthrough Project
Enfort Security’s breakthrough came when it secured its first major contract for a high-density road infrastructure project and completed it without a single incident. To Ron, the result proved that a safety-first, military-inspired management model could work at scale. It also showed him that consistent, quality work speaks louder than any sales pitch.
Today, every staff member still maintains the same rigorous preparation for even the smallest roadwork contract. All it takes is one slip or one lapse in focus for lives to be affected. Just as the military drilled the safety-first mindset into Ron, he works to drill it into his team.
Raising the Profile of Traffic Controllers
Ron knows the work is far from over. Many still see traffic control as low-skilled manual labour, overlooking the calculations traffic controllers make in their heads to prevent incidents. In reality, the role demands acute situational awareness, calm decision-making under stress, and rapid communication in split-second scenarios.
As Singapore continues to revamp its road networks, Ron hopes more people will see traffic controllers as vital safety managers on dynamic road sites. He has long advocated for higher professionalism, training standards, and working conditions in the field, and he has introduced structured risk assessments modelled on military operation protocols. When an ASO embodies the company’s principles, Enfort Security sponsors them for advanced training and certifications.
Technology plays its part too. Ron’s Air Force years taught him to adapt constantly, and today Enfort Security relies on digital systems to manage its workforce. If a client has a concern about a deployment, the company’s digital logs allow it to investigate immediately.
Still Standing, Still Building
Even in his second career, Ron sees himself as a learner. He only realised how much he had taken his training for granted when former field officers told him how proud they were to work within Enfort Security’s safety culture. Their words shifted something in him, and he resolved to build something more sustainable than operational survival, anchored in a people-first approach.
He began with an open-door policy so that every traffic controller on the ground knows their voice is heard and their well-being counts. It is his way of keeping the kampung spirit alive in the company, reminding everyone to look out for each other. The same philosophy shapes how Enfort Security works with clients such as Singtel and LTA. It acts as a vendor-partner, sharing its data transparently so trust can grow on both sides.
Find Your Niche and Own It
For Ron, the spirit of enterprise is defined by resilience and adaptability. After two careers in service of the public, he hopes to be remembered, in his own words, “as someone who dedicated his whole career, both in uniform and out, to protecting people, raising standards, and serving the community with honour.”
His advice to aspiring entrepreneurs is to “focus on a niche. Don’t just be ‘another’ security company; but be the best at one specific thing, and the growth will follow.” For Enfort Security, that focus is exactly what kept Ron going, and the growth followed.
Looking to the Future
Ron holds himself to the same standards he expects of his officers. In the short term, he aims to refine Enfort Security’s automated payroll and deployment systems so that every staff member is paid accurately and on time. He understands the frustration of a late or incorrect payslip and wants to spare his team from it.
In the long term, he hopes Enfort Security will become the primary traffic control company for major national infrastructure projects in Singapore, with its officers upholding the highest safety standards and never compromising on the well-being of others.
Website: https://www.enfortsecurity.com/
AUTHOR BIO
ALAN KOH
Alan Koh is the Founder and CEO of Impossible Marketing, a group of companies renowned for hyperlocal marketing strategies tailored to businesses in Singapore. His professional journey began in the banking sector, where he quickly rose through the ranks, garnering eight industry awards in just four years.
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