MR NEO BELIEVES IN PROPELLING THE BUSINESS FORWARD BY THINKING BEYOND BUILDING A ONE-GENERATION BUSINESS FOR SUCCESS AND FOCUSING ON BUILDING A STRONG INFRASTRUCTURE AND CULTURE.
The keys to a successful business lie in 4 foundations – Infastructure, Technology, Employees and Social Responsibility.
Since starting out in 1992, Mr Neo has made a name for himself as the ‘King of Buffets’ in Singapore’s highly competitive F&B scene. It is not easy being an entrepreneur, but Mr Neo proved that staying the course was well worth the journey. He has pioneered many firsts that not only revolutionised the catering landscape, but also racked up accolades and loyal customers to his business.
Under his astute leadership, what began as a cramped kitchen in Joo Chiat has now blossomed into Singapore’s leading food service group that is listed on the SGX. Backed by an integrated value chain, Neo Group Limited currently operates more than 30 brands across four main business divisions which include food catering, food retail, food manufacturing, as well as supplies and trading. Some of its well-loved brands are Neo Garden, Orange Clove, Lavish Dine Catering, Kim Paradise, umisushi and Thong Siek (DoDo brand).
Apart from being consistently ranked as the Number One Events Caterer in Singapore, the group also operates 20 food retail outlets islandwide and its trading network currently spans across 30 countries worldwide and counting.
A Solid Business Infrastructure
Mr Neo believes in propelling the businessforward by thinking beyond building a onegeneration business for success and focus on building a strong infrastructure and culture. The Neo Revolution is about transforming with advanced technology and becoming a smart company. Neo Group’s range of companies are all connected to support the core business. GUI Solutions develops the IT system, Thong Siek Global strengthens the manufacturing capabilities, CT Group & U-Market directly sources for vegetables, fruits and poultry, Hi-Q Plastics supplies packaging requirements and most importantly, their trading arm, NKK Import and Export Trading provides central procurement.
Adopting Technology
Neo Group has embarked on Industry 4.0, tapping on the Internet of Things, Integrated Computing and Artificial Intelligence to revolutionise the business. There is also a committee to architect a transformation roadmap for Neo Group. With the completion of the new Neo Group Headquarters in 4Q 2020, It will be one of the most hightech integrated food facilities in Singapore. Improvements in operational efficiencies via automation would also boost production levels.
Employees – the Pillars of your Company
A multi award-winning listed company, Neo Group strongly believes in branding and a powerful brand starts from within. They have built not just the brand recognition with a stellar reputation of a Number One Events Caterer and the largest catering group in Singapore, but also instituted a deep-rooted corporate culture within the Neo Family of more than 1,600 happy and empowered employees with the guiding values of integrity, responsibility and honesty.
Social Responsibility
Mr Neo is a staunch advocate of giving back to the community and inculcates the same philosophy among employees in the company. Having grown up in a humble family and grappled with challenges early in his career, this has shaped Mr Neo’s strong commitment to give back to society. He believes that Neo Group’s success should be measured not just by its profitability, but also how it contributes to the world. Monetary donations aside, Neo Group also provides freshly cooked nutritious meals to the needy, as well as volunteer time and resources for many charity drives. In a bid to make a positive difference to communities, Neo Group also conducts a blood donation drive twice annually for their own employees.
AUTHOR BIO
ALAN KOH
Alan Koh is the Founder and CEO of Impossible Marketing, a group of companies renowned for hyperlocal marketing strategies tailored to businesses in Singapore. His professional journey began in the banking sector, where he quickly rose through the ranks, garnering eight industry awards in just four years.
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