
How One F&B Entrepreneur Is Serving His Community
Samuel Yik, founder of Dian Xiao Er, is no stranger to the concept of Corporate Social Responsibility. In fact, he is an avid believer of giving back to the community and to those in need.

Samuel Yik, founder of Dian Xiao Er, is no stranger to the concept of Corporate Social Responsibility. In fact, he is an avid believer of giving back to the community and to those in need.
The company has also set up a Learning Centre for Pest Management in the Philippines to uplift industry standards with courses in Pest Management, Leadership, Sales, Marketing and various soft skills. Sometimes a negative experience turns up to be a blessing in disguise. This was the case for Mr Thomas Fernandez, Founder Chairman and CEO of PestBusters. As a young man, Mr Fernandez worked for a pest control company to help pay for his studies, but a mishap with chemical products nearly cost him his life. This incident inspired him to raise the standards in pest control management. His pursuit of obtaining the right expertise led him to Mr Ken Doty, a 20-year industry veteran who became his mentor.

SOE-PROPNEX TOP HONOUREE OF THE YEAR 2018 Dedication, integrity, and a love for interior fittings have propelled Michael Soh and Redwood Interior Pte Ltd into the global manufacturer it is today. The journey began with a simple observation he couldn’t shake off. Back in the day, most shops had sub-par interior fittings. So he decided to show the world better ways to manufacture and install fittings for retail outlets. “I imagined that if I could make it successful, then why not do my best and give it a try?” BUSINESSES SHOULD EVOLVE CONSTANTLY AND THE COMPANY NEEDS TO ENSURE THAT EVERYONE IS MOVING IN THE SAME DIRECTION. With Michael in the lead, he strategically grew his company from about 20

The countdown to the Spirit of Enterprise (SOE) Awards 2025 is well underway, and behind the glamour of awards night lies careful preparation.

Sunny skies, lush greens, and a spirit of camaraderie set the stage for the SOE Fundraising Golf Challenge 2025, held on Friday, 27 June 2025, at the prestigious Laguna National Golf Resort Club (Classic Course).

SOE continued our legacy in 2024, championing entrepreneurship in Singapore with a successful golf challenge and a gala honouring outstanding business leaders.